Fuel Your Crew™. Brew the Adventure™

1. Brand Essence

Tagline: Crafted to keep your mug full and your compass pointed toward adventure.
Positioning Statement: Skipper’s Remedy® delivers specialty-grade coffee and artisan tea crafted for the coastal lifestyle. Designed for sailors, marina-goers, and water-loving adventurers, every sip is a reminder that the journey is as important as the destination.
Tone of Voice: Bold, adventurous, and authentic ...with a touch of nautical charm. Confident but never pretentious.

2. Logo Usage

Wordmark: Skipper's Remedy®

• As a registered trademark and registered service mark, must appear with the "®" symbol.
• All printed or digital materials shall include a notice in substantially the following form:
  “SKIPPER’S REMEDY® is a registered trademark of Garofalo Enterprises Inc., used under license.”

Primary Logo:

• Combination of script "Skipper’s" and serif "REMEDY", with a navy sailboat icon inside a hexagon.
• Gradient blue-to-deep-navy color palette.
• Logo can be used as all Primary Blue, all pure black, or all pure white.

Minimum Size:

• Digital: 200px width
• Print: 1.5 inches width

Restrictions:

• Do not alter the proportions of the logos.
• Do not change the color palette.
• Do not stretch, rotate, distort, or skew the logos.
• Do not place logos on overly complex or low-contrast backgrounds that impair readability.
• Do not change the logo colors outside of approved brand colors.
• Clear Space: Maintain at least the height of the sailboat icon as padding around the logo on all sides.

3. Color Palette

Primary Nautical Blues

• Deep Navy: #1C3867 (primary blue)
• Maritime Blue: #194782 (secondary brand blue)
• Ocean Gradient: #000000 → #1C3867, at 84deg

Accent Colors

• Sea Foam White: #F8F9FA
• Driftwood Beige: #D8C3A5
• Scallywag Purple: #3F4097
  
• Regatta Red: #C44536 (use sparingly for calls-to-action)

4. Typography

Primary Typeface:

• Script for the word “Skipper’s” – conveys handcrafted, personal feel (Seaweed Script).
• Serif for “REMEDY” – conveys trust, heritage, and boldness (Josefin Slab semibold).

Body Copy Font:

• Sans-serif for readability in marketing materials (Open Sans, Lato, or Montserrat).

Hierarchy:

• Headlines: Bold serif or script
• Subheadings: Sans-serif, medium weight
• Body: Sans-serif, regular weight

5. Photography Style

• Nautical lifestyle imagery - sailboats, docks, coastal cafés, and hands holding coffee near the water.
• Warm sunlight or overcast nautical tones.
• Mix of action shots (pouring coffee aboard) and still-life shots (bags, mugs, pods on weathered wood).

6. Brand Voice Guidelines

• Adventurous: Speak to those charting new courses.
• Inviting: Warm and approachable, even for land lovers dreaming of the sea.
• Confident: We know our craft, and it shows in every roast.
• Sensory: Use taste, aroma, and ocean imagery to paint a vivid picture.

Example Phrases:

• Crafted to keep your mug full and your compass pointed toward adventure.™
• Fuel Your Crew™
• Bold Crews Meet Bold Brews™
• Brew the Adventure™

7. Example Applications

• Social Media Post:
  "At the marina, every cup counts. Skipper’s Remedy® - where bold brews meet the open water."
• Email Header:
  "Brew the Adventure™. Sail Further. Taste More."
• Point-of-Sale Display:
  Nautical blue background, product photo with rope and compass accents, tagline in script.